Originally by: Estel Arador

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Originally by: Whitehound

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The communication during the shutdown was not good.

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I disagree. Perhaps it wasn't perfect, but there were quite regular updates across different channels. Remember there was a time when CCP would go completely blank during downtimes, with the website returning a 404 (of course you don't remember, young as you are).
My main point was the timing of the announcement of the free skillpoints, distributed through a "hot-dropped" new system, and the reference to "another gift", making people curious - a curiosity which was soon satisfied by a dev blog. That was pure brilliance, and the person who came up with that does deserve a raise.

Originally by: Ste Weiss

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People now talk about the SP and ships cause well they got past the server issue and look forward to tuesday, i suggest you do the same matey

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Again I disagree. People now talk about the SP and ships because CCP released that news now.
With previous issues of this kind, the forums would be filled with threads about the issue for at least a day, sometimes multiple days. But this time we had the announcement of a new system to distribute skill points within a few hours or so of the server being up, and a dev blog about a gift the same night. That's all people are talking about now, they're curious and want to know more, they are speculating, it's all that occupies their minds. It could've been very different (as evidenced from earlier experiences), but it isn't and that's all down to the excellent communication strategy.

Some people have interpreted my comments as a veiled complaint, but it really isn't. This is how communication should be handled. Proactive, pre-emptive, setting the agenda, gentle and not-so-gentle nudges to a particular topic. CCP is right in doing that, and they're doing it well.

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